To succeed in the business world today sometimes takes human, technical or financial resources outside the scope of your reach.
You may be trying to access new technology.
You may be trying to leverage your own technology or know-how.
You may be trying to enter a new market area or possibly going global.
You already may be in the early stages of forming an alliance or you may have been in an alliance for years. It doesn’t matter what stage you are in now.
BEYOND THE CHICKEN DANCE will help you build and manage your alliance relationships in a way that will increase your chances of success over the long term.
This book brings you real life experiences so you can avoid some of the mistakes others have made along the way. Its purpose is to give you a head start in building better business alliances based on other peoples’ experiences and to help you build and manage your alliance relationships in a way that will increase your chances of success for the long term. It is intended to provide you with guidelines based on the author’s diverse experiences, as well as those of other successful management people who together have more than five hundred years of business experience. By reading this book, you should be able to avoid many of the pitfalls discovered by those who have gone before you – some the hard way.
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